Business gift giving is really an investment in your company. You can solidify the relationships you have with current customers and re-establish relationships with marginal customers. You can even draw new customers into your company.
Even though small businesses may be struggling, buying holiday gifts for your customers is just as important as ever. But, before you run out and buy the “tried and true” corporate gift, consider one of Kjun’s unique stainless steel pieces. A thoughtful business holiday gift may be just the ticket and you will surely leave a lasting impression.
Determine Wants: Knowing what to buy a corporate client is the biggest challenge of business gift buying. It’s difficult to know your clients on a personal level in many cases. The best bet is to call your customers and ask them what they like, their hobbies, etc., to give you a great idea of what to buy.
Use Hand Written Cards: It’s far too easy in this Hallmark age to simply send a card with your gift and signature. For a more lasting impression, add a hand written note sharing your thoughts.
Spend on Packaging: As important as choosing the right corporate gift for your client is the packaging of the gift itself. Spend the time and money on the wrapping to reflect your value on client relationships. If you lack the talent for gift-wrapping or have no time, use the many gift-wrapping services available from retailers and shopping malls.
Deliver Personally: If your business gift list isn’t too large, consider personally delivering the gift to the intended party. A personally delivered gift will keep you at the top-of-the-mind with your clients.
Know IRS Deductions: Business gifts in the U.S.A. are tax deductible up to $25 per person for the tax year. This doesn’t include incidentals such as packaging or mailing the gift. The type of business structure (i.e. partnership) you have can be subject to different rules. Be sure to review the IRS Publication 463.